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Southbay Locals' Choice Awards Finalist for 2012


To our loyal customers,

After over 30 years selling toys to the parents and children of the South Bay, we have decided to close our doors. Our last day of business will be Saturday, August 27th. We'd like to thank our wonderful customers who loved our store and valued traditional customer service and face to face conversation. It has truly been a pleasure curating and showcasing quality toys from around the world.

It was always our intention to present the best that the toy industry had to offer our children. When we began selling toys, we were 1 of 5 or 6 independent toy stores in the South Bay area. With our closing, there will be none. If you have a small local business you love and appreciate, be sure to patronize it. Shopping local is very important to all of us. It is what makes each neighborhood unique and special. Over the years we provided our customers free visits and photos with the Easter Bunny, one on one visits with Santa, Arts and Crafts activities and, of course, free gift wrapping was available year round.

To thank you for your business all these years, we will be offering 15% off the entire store beginning August 15th. All toys left in stock after our sale will be donated to various children's charities.

Child's Play Toys


Our toys are selected to be both entertaining and educational. We have trained "toyologists" in each store to help you select the right toy. Different toys are appropriate for different children.
The reasons for this are many
and varied. The age of a
child, their maturity level
and physical ability, as
well as product safety,
are just some of the
factors to consider
when buying
a toy.

Read more about what makes a good toy...

Why Do We Sell Educational Toys?

Every parent and teacher knows that play is important to a healthy childhood. Toys play an important role in childhood development. But not all toys are created equal.

Some toys are better for helping your child develop and grow. Everyone knows the importance of books and reading.

Our website will help you link specific developmental skills to the best books and toys generally considered to be the helpful in terms of fostering development.

We have tried to feature toys for children at all stages of growth. Read more...


  • Corolle dolls
  • Ugly Dolls
  • Playmobil
  • PAPO Figures
  • Infant & Pre-school Toys
  • Calico Critters
  • Thomas the Tank Engine
  • Cars & trucks
  • Melissa & Doug
  • Arts & Crafts
  • Webkinz
  • Ty
  • Travel Toys
  • Building toys
  • Hello Kitty
  • Green Toys
  • Do-A-Dot Art
  • Rubik's Cube
  • Douglas Plush
  • Eeboo
  • Games
  • Lee Publications
  • Mattel
  • Scientific Explorer
  • Ravensburger Puzzles
  • Automoblox
  • WOW trucks
  • Yomega yo-yos
  • Bakugan
  • Perler Beads
  • Plasma cars
  • Bananagrams
  • Japanese Erasers
  • Children's Games
  • Outdoor Toys