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Southbay Locals' Choice Awards Finalist for 2012


New from Calico Critters !
Hamster Family, Hot Dog Van, Red Panda Family, Merry Go Round


your travel & beach toy headquarters


New from Ty!

Peek-a-Boos ...They hold your phone!

Goldie Blox gets girls building!



Our toys are selected to be both entertaining and educational. We have trained "toyologists" in each store to help you select the right toy. Different toys are appropriate for different children.
The reasons for this are many
and varied. The age of a
child, their maturity level
and physical ability, as
well as product safety,
are just some of the
factors to consider
when buying
a toy.

Read more about what makes a good toy...

Why Do We Sell Educational Toys?

Every parent and teacher knows that play is important to a healthy childhood. Toys play an important role in childhood development. But not all toys are created equal.

Some toys are better for helping your child develop and grow. Everyone knows the importance of books and reading.

Our website will help you link specific developmental skills to the best books and toys generally considered to be the helpful in terms of fostering development.

We have tried to feature toys for children at all stages of growth. Read more...


  • Corolle dolls
  • Ugly Dolls
  • Playmobil
  • PAPO Figures
  • Infant & Pre-school Toys
  • Calico Critters
  • Thomas the Tank Engine
  • Cars & trucks
  • Melissa & Doug
  • Arts & Crafts
  • Webkinz
  • Ty
  • Travel Toys
  • Building toys
  • Hello Kitty
  • Green Toys
  • Do-A-Dot Art
  • Rubik's Cube
  • Douglas Plush
  • Eeboo
  • Games
  • Lee Publications
  • Mattel
  • Scientific Explorer
  • Ravensburger Puzzles
  • Automoblox
  • WOW trucks
  • Yomega yo-yos
  • Bakugan
  • Perler Beads
  • Plasma cars
  • Bananagrams
  • Japanese Erasers
  • Children's Games
  • Outdoor Toys